Jasmin Wölke moderates trade fair appearances in English and German: booth programmes, product presentations and stage talks. She hosted the Bosch Power Tools Innovation Day with live demos and knows trade fair audiences from more than ten years in international corporate sales.
Why a booth without a programme loses visitors
At a trade fair, seconds decide. Visitors walk past your booth, the hall is loud, your competitor stands three metres away. A fixed programme slot gives people a reason to stay: a product demo on the hour, a short expert interview, a talk with a customer on stage.
That is the job of a trade fair moderator. She announces, guides the demo, draws visitors in with questions and hands warm contacts over to your booth team. Your sales people sell, the moderator holds the stage.
Jasmin Wölke knows both sides of that handover. She spent more than ten years at Bosch in international sales and marketing, so she knows how a trade fair appearance is measured internally: contacts, conversations, visibility with a professional audience.
Product shows with live demos: a real example
At the Bosch Power Tools Innovation Day, Jasmin guided six product launches in front of more than 200 guests. Product presentations, live demos and interactive Q&A rounds with the development team, all in one day. That format translates directly to fair stages: show the product, involve the audience, collect questions, lead into a booth conversation. Details are on the references page.
Bilingual hosting for international fair audiences
At international fairs, the audience rarely comes from one country. Jasmin hosts in English, in German or switching between both, depending on who is in front of the stage. At the Bosch Global Sales Summit she guided a programme with over 500 participants from 40 countries. She also spoke at herCAREER, Germany's largest career fair for women.
Fair locations: Cologne, Frankfurt and all of Germany
Jasmin works across Germany with a focus on the big fair cities. In Cologne with Koelnmesse, home of Gamescom, dmexco and FIBO; she has experience with gaming and digital formats at Gamescom. In Frankfurt with Messe Frankfurt, one of the largest trade fair companies in the world, and the Kap Europa congress centre.
How booking works for your fair
You send the fair name, dates and booth concept through the contact form. In the briefing you define products, target groups, programme rhythm and language. Jasmin prepares your products in detail and aligns with your booth team and the technical crew on site. The three cooperation packages are described on the services page; for a broader comparison, read book a moderator. For corporate events and galas away from the fair hall there is a separate page: event moderator.