Jasmin Wölke moderates trade fair appearances, booth programmes and in-house fairs in Salzburg, in English and in German. The trade fair moderator comes from Ludwigsburg near Stuttgart; for early hall openings she is in town the evening before.
Compact fairs, short distances, direct conversations
The exhibition centre in the north of the city carries trade and public fairs, and many of them are more compact than the giant events in Vienna or Munich. That changes the work at the booth: visitors do not drift past exhausted on day three of a fair week, they come deliberately and with time for a conversation. Thanks to the location just across the border, many Bavarian and German companies exhibit in Salzburg to reach the Austrian market. A moderated booth programme uses both: it gives appointment visitors fixed slots they can rely on, and it draws in undecided visitors with short, clear demonstrations.
From exhibit to story, from slot to conversation
In the briefing, booth hours, exhibits and target groups become a daily plan. Jasmin opens the fair day, presents new products so their benefit becomes tangible within two minutes, and brings specialists in front of the audience without letting them drift into jargon. Once a slot ends, she connects interested visitors with the right person from the sales team: that is where the real sales conversation begins, and that is exactly where the programme is meant to lead. That she can hold density is proven by the Bosch Power Tools Innovation Day, a corporate reference where six product launches crossed her stage in a single day. She adds English as soon as guests from abroad stand at the booth; the switch is written into the plan beforehand.
The in-house fair as the region's strongest format
Many companies in and around Salzburg prefer to invite rather than exhibit: a client day in the showroom, a technology day in their own hall, an in-house fair with a plant tour. Retail headquarters and technology manufacturers in particular reach exactly the guests who matter this way. The mechanics stay the same as in the exhibition hall: clear slots, understandable demonstrations, handovers to the specialists by name instead of by business card pile. Ideas for the booth are collected in the article programme ideas for the trade fair booth. What trade fair moderation delivers in general is shown in the hub trade fair moderation. All local engagements are bundled on the Salzburg city page.
Enquire about your trade fair presence in Salzburg
Send the fair or occasion, booth size, dates and languages through the contact form. You will receive a quick assessment and, after the briefing, a written offer with a fixed fee including travel costs.