Jasmin Wölke hosts trade fair appearances in Cologne in German and English: booth stages, product shows and talks. She has experience with gaming and digital formats at gamescom, and Cologne is one of her focus cities with its own city page.
Koelnmesse: every fair brings a different crowd
At the Cologne fairgrounds the audience changes radically with the event. gamescom, the world's largest gaming fair, fills the halls with huge visitor streams and a young international community. dmexco gathers the digital industry, FIBO the fitness world, Anuga international food trade, IMM cologne the furniture business. Exhibiting here calls for a host who hits the tone of that specific fair, not an off-the-shelf routine.
That is what decides a booth stage. At a consumer fair your programme competes with the noise of the next hall: short segments, strong visuals, direct address. At a trade fair the opposite counts, namely substance, clean product arguments and a fast path from listener to a conversation with your sales team.
What Jasmin brings to a Cologne booth stage
From gamescom she knows the mechanics of big consumer fairs: winning attention, holding it, passing it on. Her Cologne city page declares this experience. Add the sales perspective from more than ten years at Bosch in international business: a booth stage is not an end in itself, it exists to create contacts. How she paces product programmes she showed at the Innovation Day of Bosch Power Tools, a corporate reference with six launches in front of more than 200 guests in a single day.
Before the fair she works through products and target groups; on fair day she aligns with booth team and technicians and keeps the programme rhythm going all day. For international visitors she repeats key messages in English, at gamescom or dmexco often half the battle.
Cologne fair weeks: ask early
gamescom, Anuga or IMM tie up hotels, technicians and staff in Cologne weeks ahead, and carnival season adds to it. As soon as your stand is confirmed, send fair, hall and planned programme times. The page trade fair host explains the format in detail, and book a moderator covers the booking process.