Jasmin Wölke hosts trade fair appearances in Frankfurt in German and English: booth programmes, product shows and stage talks. At the Bosch Power Tools Innovation Day she presented six product launches with live demos in front of more than 200 guests.
Frankfurt: world fairs and a truly international audience
Messe Frankfurt is one of the largest trade fair companies in the world. Its grounds host the Frankfurt Book Fair, Ambiente, Light + Building, Automechanika and ISH, with the Festhalle and the Kap Europa congress centre right next door. Exhibitors here meet trade visitors from dozens of countries. A programme in German only reaches part of them; the rest walk on.
This is where booth moderation earns its keep. Fixed programme slots give visitors a reason to stop: a product demonstration at set times, a short talk with your experts, a question round. The host draws people to the stage, keeps the rhythm and hands interested visitors over to your booth team as warm contacts.
How Jasmin runs a fair day in Frankfurt
Before the fair she studies your products and clarifies target groups, programme rhythm and language in the briefing. On the day she aligns with booth team and technicians, then the programme runs with the pulse of the hall: announce, demonstrate, involve the audience, hand over. Between the slots she stays present and pulls visitors into conversations instead of waiting for the next time block.
Her foundation is her own corporate career: more than ten years at Bosch in international sales and marketing. She knows what a booth is measured against, namely conversations, contacts and appointments for the sales team, and she hosts towards exactly that. At the Bosch Power Tools Innovation Day she connected six launches with live demos and Q&A rounds with the development team. That is a corporate reference, not a Frankfurt fair appearance, but the format matches a fair stage one to one. Details are in the references.
In Frankfurt fair weeks, the calendar decides
During the Book Fair, Ambiente or Light + Building, hotels, technical crews and hosts in Frankfurt are booked out early. As soon as your booth is confirmed, it pays to ask. From Ludwigsburg, Frankfurt is around 80 minutes away by ICE train, which keeps travel costs moderate. More about the city is on the Frankfurt city page, more about the format on the page trade fair host.