Hamburg · Trade fair

Trade fair host for your booth in Hamburg

Jasmin Wölke hosts trade fair appearances in Hamburg in German and English: booth stages, product presentations and expert talks. Hamburg is one of her focus cities with its own city page.

Jasmin Wölke hosts trade fair appearances in Hamburg in German and English: booth stages, product presentations and expert talks. Hamburg is one of her focus cities with its own city page.

Hamburg fairs: B2B, technical, international

Hamburg Messe und Congress stands for leading fairs with a sharp industry profile: SMM as the world's leading maritime industry fair, WindEnergy Hamburg for the wind sector, INTERNORGA for hospitality and hotels. The visitors are professionals, buyers and engineers, many from abroad. Show for show's sake fails with this crowd, and in Hamburg twice over: Hanseatic restraint shapes the fair halls too.

For the booth stage that means substance first. A good stand programme at SMM or WindEnergy explains products precisely, gives your experts the floor and moves visitors without detours into a conversation with your sales team. That takes a host who understands technical content instead of merely announcing it.

Explaining technology, opening conversations

Jasmin spent more than ten years at Bosch in international marketing and sales: product arguments, objections and buyer logic were her daily work before she stepped on stage. How she paces technical programmes is shown by the Innovation Day of Bosch Power Tools, a corporate reference with six product launches, live demos and Q&A with the development team in front of more than 200 guests in one day.

At your stand she works her way into your products, moderates interviews with your specialists, keeps the programme rhythm and repeats key messages in English, because at SMM and WindEnergy English is often the real language of the fair. Between segments she remains the face of the stage and hands interested visitors over to your booth team.

Fairs on a cycle: take the lead time seriously

SMM and WindEnergy run on a cycle, not every year. Miss your appearance and the next chance is far away, which is why good suppliers are booked early. Travel is part of the planning: from Jasmin's base near Stuttgart the flight to Hamburg takes around 75 minutes, and for early fair mornings she arrives the day before; travel costs are listed separately in the quote. The page trade fair host explains the format, book a moderator the booking process.

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Frequently asked questions

Can Jasmin Wölke present technical products at SMM?
Yes. Technical product communication is her core field: at the Innovation Day of Bosch Power Tools she moderated six launches with live demos and Q&A with the development team. Working into your products is part of the briefing.
Is German enough at Hamburg fairs?
Rarely. SMM and WindEnergy are strongly international and many visitors speak no German. Jasmin alternates between both languages so key messages miss no one.
How does she get to a fair in Hamburg?
By plane from Stuttgart in around 75 minutes. For early stand hours she arrives the day before, which is handled transparently in the quote. On fair day she is at the stand before the halls open.
How does INTERNORGA differ from SMM and WindEnergy?
In the audience. INTERNORGA brings hospitality and hotel professionals, a closer, more consumer-like setting than the capital goods fairs. Programme rhythm and address are adjusted to that in the briefing.
Does she also host the evening event during the fair?
Yes. Many exhibitors invite clients in the evening, for instance to the HafenCity or the Speicherstadt. Booth programme and client evening from one person keep messages and tone consistent.

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