Jasmin Wölke hosts trade fair appearances in Berlin in English and German: booth stages, product presentations and expert talks. The Berlin exhibition grounds bring together very different industries with IFA, ITB, InnoTrans and Fruit Logistica, and exactly this mix demands a presenter who adapts to her audience.
IFA, ITB, InnoTrans: every fair has its own rhythm
IFA in September draws consumers, retailers and trade press into the halls at the same time. ITB in March gathers the international travel industry with delegations from around the world. InnoTrans shows rail technology to a purely professional crowd, while Fruit Logistica connects trade and logistics. For an exhibitor this means the audience in front of the booth stage changes by the hour. A presenter who only knows one register loses either the experts or the visitors.
One programme for three audiences at the same booth
Consumers want an experience, buyers want facts, journalists are looking for a story. Jasmin plans a booth programme with you that serves all three: fixed product slots with live demos, short talks with your specialists, tightly scheduled press appointments. She translates technical language into plain words, keeps every slot on time and switches into German or English depending on who is standing in front of the stage. Afterwards she hands interested visitors over to your booth team, so that an audience turns into conversations.
Product work is her craft
The Innovation Day of Bosch Power Tools shows what this looks like in practice: In one single day Jasmin presented six product launches to more than 200 guests, each with a live demo and a Q&A with the development team. That was a corporate event, not a Berlin trade fair, but it is exactly the work of an exhibition stage. Behind it stand more than ten years at Bosch in international business, where she sat on the exhibitor side herself and knows what a booth has to deliver in the end.
Berlin fair weeks and travel
IFA and ITB fill Berlin's hotels across the city, InnoTrans and Fruit Logistica book out suppliers early. Once your booth is confirmed, secure the presenter and the accommodation first. Jasmin reaches Berlin from Stuttgart by plane in just over an hour; for early programme starts she arrives the day before. Travel costs are listed transparently and separately in the offer. More about the city is on the Berlin city page, the format is explained on trade fair presenter, and booking a presenter describes the path to an offer.