Jasmin Wölke hosts booth programmes, in-house exhibitions and customer days for companies from Heilbronn, in German and in English. The conference host is based in Ludwigsburg, halfway between Heilbronn and the Stuttgart exhibition grounds.
Exhibiting without an exhibition ground of your own
Heilbronn has no classic exhibition ground, yet the region's companies exhibit all the time. The redblue event centre hosts brand formats and shows, and for the big industry dates, toolmakers, machinery builders and suppliers drive to Messe Stuttgart. Just as important are the companies' own stages: in-house exhibitions, customer days and technology days in production halls and showrooms, where thermoforming machines, tooling and processes run live. That is where it is decided whether visitors know more after ten minutes or just carry brochures. Jasmin gives these days structure: fixed programme points, short interviews with the experts, demonstrations with a clear start and end.
A booth needs a programme, not permanent noise
The same rule applies at the booth and at the in-house show: whoever tells everything at once loses everyone at once. Before the fair, Jasmin works through with the expert team what will be shown and which question opens up the benefit. Then she interviews product owners so that visitors understand the difference without reading a data sheet. At the Bosch Power Tools Innovation Day, a corporate reference with six product launches in one day, she held exactly this density: fixed slots, clean transitions, no item running over time. The same mechanics carry a customer day at a mid-sized company with three machines and fifty guests.
Short journeys, full fair days
From Ludwigsburg, Jasmin reaches Heilbronn in about 40 minutes and Messe Stuttgart just as quickly. For multi-day formats she commutes instead of staying over: no hotel costs, a fresh voice on day three, and the evening-before alignment happens on site. How a booth programme comes together is shown in booth programme ideas that hold visitors. The format is explained on the trade fair host hub; all pages for the city are collected on the Heilbronn city page.
Enquire about your fair or in-house show
Send the date, venue, products and target group through the contact form. You will receive a quick assessment and, after the briefing, a written offer with a fixed fee.