Jasmin Wölke moderates trade fair appearances, booth programmes and technology days in Graz, in English and in German. The trade fair moderator is based in Ludwigsburg near Stuttgart and arrives the evening before early hall slots.
A specialist audience that wants to see the demo
Messe Graz carries trade and public fairs, while the Stadthalle next door hosts the large formats. What goes on stage in Graz is rarely self-explanatory: testing technology, measuring instruments, automation, energy and environmental technology from the Green Tech Valley. And the people standing in front of the booth are often specialists themselves. An engineer does not stop for an advertising slogan. He stops when he can see within a few minutes what the device does, which data it delivers and where its limits are. A moderated booth programme delivers exactly that: fixed slots with live demonstrations, clear explanations instead of brochure language, and room for the follow-up questions that reveal serious interest.
From data sheet to demonstration
Before the fair, Jasmin sits down with the product management team. Together they decide which benefit can be told in two minutes, what is shown live and what a recording takes over. On stage she guides through the demonstration, asks the questions the audience has in mind and brings in the experts without letting them drift into the data sheet. That she can keep up the pace is shown by the Bosch Power Tools Innovation Day, a corporate reference with six product launches in a single day. After every slot she hands interested visitors over to the sales team by name. For international guests, no exception in the Graz technology scene, selected slots run in English as planned.
Technology days and client days on company premises
Many technology companies in the region prefer to invite rather than exhibit. The technology day in their own hall, the client day with a view of the test bench, the in-house fair with a plant tour: these formats show the technology where it actually works. The mechanics stay the same as in the exhibition hall, fixed programme points, clear demonstrations, named handovers. Jasmin plans such days with arrival the day before and a technical check on site. Ideas for the booth are collected in the article programme ideas for your trade fair booth. The format itself is described in the hub trade fair moderation; all local engagements are collected on the Graz city page.
Enquire about your presence in Graz
Send the fair or occasion, booth size, dates and languages through the contact form. You will receive a quick assessment and, after the briefing, a written offer with a fixed fee including travel costs.