Jasmin Wölke hosts client and partner events in English and German: customer days, product presentations, partner days and in house exhibitions. At the Bosch Power Tools Innovation Day she guided more than 200 guests through product presentations, live demos and Q&A sessions with the development team.
A client event is a sales instrument, not a party
Inviting customers and partners is an investment in relationships. Your guests give you a day of their time, and at the end it becomes clear whether that day was worth it for both sides. The programme has to be measured against exactly that: content that helps guests in their own work, insights they can only get here, and time for conversations with the right people. A host who merely announces agenda items wastes this opportunity. She has to keep the guests' benefit in view and make the company look good without sounding like advertising.
Why the host role does not belong on stage
At a client event, the sales team wants to be with its customers, not at the microphone. If the head of sales moderates, he spends the day managing the schedule and the technology instead of talking to key accounts. An external host turns the roles back around: management and sales act as hosts and hold their conversations, while the stage still runs precisely. Critical moments, such as an open question round about product strategy, are easier to hold for a neutral voice than for the vendor itself.
Sales experience as the foundation
Jasmin Wölke spent more than ten years at Bosch in international sales and marketing. She has run client events herself and attended them as a customer. That is why her briefing questions cut to the point: which customers are in the room, where do they stand in their decision process, what should they tell colleagues after the event. At the Bosch Power Tools Innovation Day she moderated live demos and conversations with engineers so that product features turned into customer benefit. The project is listed under references.
Formats, languages and where the boundaries run
Typical assignments: the annual customer day, the partner event with awards, the product presentation for dealers, the executive dinner with a fireside talk. Many guest lists are international, so Jasmin hosts in English, in German or switching between both. For internal events without customers, see the corporate event moderation page; for stage work at trade shows, the trade fair host page. How a booking works is described on the book a moderator page.