Jasmin Wölke moderates client events in Hamburg in English and German: customer days, partner evenings and product presentations. She spent more than ten years in international sales and marketing at Bosch herself, so she knows invitation formats from both sides.
The water plays host
Few cities turn a client evening into an experience as naturally as Hamburg does. Schuppen 52 places the evening in the HafenCity, the Fischauktionshalle in Altona brings history and scale, the Cruise Center Altona opens right onto the water, and the Speicherstadt provides the backdrop for the reception beforehand. For a truly special occasion the Elbphilharmonie makes a statement. Rooms like these do part of the programme's work: guests arrive and are impressed before the first word is spoken. The moderation then has to live up to that frame rather than compete with it, with contributions that can stand next to the view.
Invite when the industry is already travelling
Hamburg's trade fair calendar works for your guest list. During SMM the maritime industry is in town, during WindEnergy the wind sector, during INTERNORGA the hospitality trade; SMM and WindEnergy run in cycles, not every year. A partner evening in those weeks saves your customers a separate trip, but demands venues booked well ahead. The Hafengeburtstag in May fills the city on top. Fix the date and the venue early and you choose, instead of taking what is left.
A programme for Hanseatic guests
Hamburg guest lists come from logistics and the maritime economy, from trade and consumer goods with names like Otto Group, Tchibo and Beiersdorf. This audience is friendly, international in business and suspicious of anything that looks like show without substance. Jasmin therefore builds programmes out of conversations: a customer talks about their project, an expert answers questions from the floor, partner awards get an introduction, a reason and a photo. The benchmark is the Bosch Power Tools Innovation Day, a corporate reference with live demos and Q&A in front of more than 200 guests. As moderator she keeps every contribution inside its slot and keeps your sales team free for what actually counts: time with the customers.
Languages, travel, booking
International guests are the norm in a trading city. Jasmin moderates in German, in English or switching between both, and the language plan is fixed in the briefing. From Ludwigsburg near Stuttgart she flies to Hamburg in around 75 minutes; for early starts she arrives the day before. Send the date, venue and occasion through the contact form and you receive a written quote after the briefing. The format is explained on the client event moderation page, for stage slots at the fair there is trade fair moderation Hamburg, and more about the city is on the Hamburg city page.