Jasmin Wölke presents booth programmes, public fairs and in-house exhibitions in Bern, in German and in English. The trade fair host is based in Ludwigsburg near Stuttgart and travels to Bern by train via Basel.
A public fair means: everyone is invited
Bern's exhibition venue is BERNEXPO, and its best known format is the BEA, a large fair for the general public. The people in front of the booth are not buyers with appointment calendars but families, neighbours and the simply curious. A booth programme for this audience needs a different language than a trade appearance: no abbreviations, no product codes, but demonstrations worth watching, questions people can join in on, and a rhythm that catches passing visitors without holding them captive. Jasmin builds such programmes in short, repeatable blocks and introduces each one so that even the visitor who arrived two minutes ago understands what is happening.
Trade appearances and in-house fairs: Bern's second exhibition world
Alongside the public formats, BERNEXPO hosts trade events, and many companies in the region simply invite guests themselves: to an in-house fair, a client day or a workshop presentation on their own premises. There, an invited audience expects depth. In the briefing, Jasmin agrees with product management and sales which three statements should stick, what is demonstrated live, and who takes over the conversation when interest turns into an appointment. That she keeps programme days with a dense beat on track is shown by the Bosch Power Tools Innovation Day, a corporate reference with six product launches in a single day.
High German as standard, English by plan
Fairs and client days in Bern run in High German, as is standard at business events in the city. When international guests or partners attend, Jasmin presents individual slots or the entire programme in English; the switch is agreed in advance and announced clearly. For morning slots she arrives the evening before, and the technical check at the booth is a fixed part of the plan. Ideas for the floor are collected in the guide on booth programme ideas. The format itself is described on the trade fair moderation hub, and all engagements in the city are gathered on the Bern city page.
Enquiry for your fair appearance in Bern
Share the fair or occasion, date, floor space and goal via the contact form. You will receive a quick assessment and, after the briefing, a written offer with a fixed fee, with travel costs to Bern listed separately.