Jasmin Wölke comes to Salzburg as a keynote speaker and talks about AI in everyday work, leadership through change and transformation that takes longer than planned. Her examples come from more than ten years of personal responsibility at Bosch, SAP and Volkswagen, in English on request.
An audience that feels change in its daily business
Whoever hosts a kick-off or a leadership conference in Salzburg rarely faces an audience of corporate staff functions. In the room sit store managers from the branch networks of the retail headquarters, sales people from the car trade, engineers of a manufacturer shipping to the world market, hosts from a tourism industry with hard seasonal peaks, plus family entrepreneurs from the surrounding region. For these people AI is not a slide but a question aimed at scheduling, staff planning in the store or guest communication in the hotel. A keynote only carries here if it tests its claims exactly there: what does a language model change about a shift in the store, a service call, a booking journey?
Substance from personal responsibility instead of slides from the internet
Jasmin has carried transformation programmes inside large corporations herself, with everything that grinds along the way: teams that resist, tools promised too early, leaders who must give direction in the middle of the rebuild. She talks about this concretely and without promises of salvation. Before the talk comes a briefing on the audience, its prior knowledge and the points that currently hurt in the organisation. From this she builds a talk whose examples come from the listeners' world. English is not a surcharge but craft: for international audiences she delivers the keynote fully or partly in English.
The impulse that gives pace to the rest of the day
The Digital Transformation Conference, a corporate reference with over 600 participants and 20 speakers, ran as a complete programme across Jasmin's stage. That is why she designs every keynote as part of the dramaturgy: the morning impulse should sharpen the afternoon discussion, not stand beside the agenda. Many organisers therefore book both together, the talk and the hosting of the day. Which role fits when is sorted out in the article keynote or moderation?. The speaking profile is shown on the hub keynote speaker, and all local assignments on the page moderator Salzburg.
Enquire about your keynote in Salzburg
Write through the contact form which occasion is coming up, who will be listening and in which language the talk should run. Jasmin will tell you honestly whether your preferred topic carries in front of this audience. After the briefing you receive a written offer with a fixed fee including travel costs.