Jasmin Wölke moderates events in Salzburg in German, in English or in a planned switch between both languages. The conference moderator brings more than ten years of corporate experience and keeps German-speaking teams and international guests inside the same programme.
In Salzburg, English arrives with the guests
The companies of the region work in German day to day, but they sell to the world. The lifting technology built just outside the city hangs on construction sites and in ports on every continent, the car trade is steered internationally from Salzburg, the brand world thinks globally anyway, and tourism welcomes guests who do not bring a single word of German. When such a company hosts an event, both worlds sit in the same room: the home team from the city and its surroundings next to dealers, importers and colleagues from abroad. A moderation held purely in German leaves the international guests smiling politely while mentally checking out. One held purely in English loses the employees the evening was actually meant for.
Planned switches instead of saying everything twice
In the briefing, Jasmin clarifies who is in the room and which parts of the programme run in which language. The result is a fixed plan: a welcome in both languages, presentations in the speaker's language, key messages briefly summarised in the other one, instead of every sentence spoken twice. On stage she then switches without a seam and phrases questions so that every guest can answer in their own language. How robust this routine is shows in the Bosch Global Sales Summit, a corporate reference with over 500 participants from 40 countries: an international programme she carried largely in English without losing the German-speaking part of the audience.
Typical bilingual occasions between the border and the world market
A manufacturer's dealer conference, a client day with importers from overseas, a brand's partner evening, the anniversary of a business that has long been shipping internationally. German companies that bring their DACH meetings to Salzburg also regularly have English-speaking participants on the list. How the switching works in detail is explained in the article on bilingual moderation; when a fully English programme is the better choice is covered in moderation in English. All assignments in the city are bundled on the page moderator Salzburg.
Enquire about your bilingual event in Salzburg
Describe the occasion, date, audience and languages through the contact form. You will receive an honest assessment and, after the briefing, a written offer with a fixed fee, with travel costs to Salzburg listed as a separate item.