Jasmin Wölke moderates trade fair appearances in Dortmund: stand programmes, product demonstrations and stage slots at the Westfalenhallen, in German and English. The conference moderator ran trade fair stands herself during her corporate sales years and knows both sides of the counter.
Dortmund as a fair venue: from specialist buyers to the event industry
Messe Dortmund at the Westfalenhallen has a distinct profile. Jagd & Hund gathers a large community, Inter-tabac brings international trade visitors into the city, Creativa attracts a broad consumer audience, and at BOE International the event industry itself exhibits. Depending on the fair, the audience at your stand changes completely: dealers with packed schedules, curious consumers, buyers with precise questions. Jasmin adapts tone and pace to exactly that audience instead of running a standard routine. And if your calendar includes other fair locations, Essen, Düsseldorf and Cologne are quickly reached, so one booking combines well with dates there.
Fixed slots instead of constant noise
A stand works like a small theatre with a new audience every hour. Jasmin plans fixed programme items with you: short product demos, interviews with your experts, moderated Q&A rounds, with deliberate quiet phases for conversations in between. That way the stand team knows when the stage is working and when sales takes over. The handover is the most important moment: Jasmin qualifies prospects in conversation and passes them to the right colleague with one sentence. At the Bosch Power Tools Innovation Day, a corporate reference, she hosted six product launches in a single day and kept every demo on point.
Products that need explaining, in two languages
Whether technology, services or consumer goods: before the fair, Jasmin works through your portfolio until the demonstration runs without notes. At international trade fairs like Inter-tabac she moderates in English or switches between both languages, so no visitor gets lost at your stand. The article on stand programme ideas delivers input for your planning. The hub page trade fair moderator explains the format, and the Dortmund city page bundles all pages for the city.
Enquiries for your fair in Dortmund
Share the fair, stand size and goals through the contact form. You receive a quick assessment, and after the briefing a written offer with a fixed price.