Jasmin Wölke moderates trade fair appearances and stand programmes in Dresden, in English and German. She draws trade visitors to the stand and runs product presentations, talks and interviews in the rhythm of the fair day.
A fair in Dresden often means congress plus exhibition
Dresden is not a trade fair city like Düsseldorf or Cologne, and that changes the task. Messe Dresden in the Ostragehege carries trade and public formats, and many industry gatherings run as congresses with an accompanying exhibition, for example at the International Congress Center on the Elbe. The audience is smaller than at a world-leading fair, but more focused: whoever comes to the stand here has a concrete question. A stand programme therefore does not have to be loud, it has to land. Short slots with substance beat any permanent sound loop, because a trade audience stays as soon as it learns something.
What a stand programme has to deliver
Jasmin plans repeatable building blocks with the exhibitor: a product presentation, a customer conversation on the stage, a short Q&A. Every slot has a clear benefit for the listeners and ends with a reason to stay at the stand. Between the slots she approaches visitors and hands conversations over to the stand team, so listeners become contacts. How she presents products on stage is shown by the Bosch Power Tools Innovation Day, a product presentation for a trade audience. A corporate reference of her client, not a Dresden date, but the same craft: explaining technology without boring anyone.
Semiconductors, research, an international audience
Silicon Saxony brings international guests to the city: specialists and partners of Infineon, GlobalFoundries and Bosch, plus research from TU Dresden and the Fraunhofer institutes. Stand conversations then run in English or switching between languages, and Jasmin clarifies the technical vocabulary with the product owners in advance. For the language question the page moderation in English helps.
Booking your trade fair presence
Send the fair, the date and the stand concept through the contact form. The briefing produces slots, stage scripts and the handover routine with the stand team. The format at a glance is on the page trade fair moderator, more about the city on Moderatorin Dresden.