Jasmin Wölke moderates corporate events in Berlin: town halls, kick offs, anniversaries and team days, in English, in German or switching between both. She makes sure internal messages land and the workforce joins in instead of just listening.
Internal stages in a fast growing city
Berlin is the city of scale ups, tech companies and e-commerce, joined by energy, health and media. In many of these companies the workforce has doubled within a few years, the team comes from dozens of countries and the company language is English. An internal event has to do two things at once here: give orientation while much is changing, and create a sense of belonging between people who have partly never met in person. That is exactly what a moderator is for, someone who brings structure without feeling stiff.
Rooms for every size, from loft to Station
For internal formats Berlin offers a choice other cities envy: STATION Berlin for the big all hands, the Spreespeicher for a summer evening by the water, the Estrel for anniversaries with many hundreds of guests, plus countless lofts for workshops and team days. Jasmin plans the running order to match the room. Where concrete and steel dominate, the programme needs more warmth and shorter blocks; a ballroom can carry longer official parts.
A sales summit as the benchmark
A corporate reference shows how she leads large internal events: at the Global Sales Summit, Jasmin moderated three days in front of more than 500 participants from 40 countries, bilingual throughout. An internal audience is the most honest audience there is. It knows the company better than any guest and notices immediately whether the person on stage is just reading announcements. Jasmin therefore works with interviews instead of frontal presentations, with prepared voices from the team and with Q&A rounds that allow real answers.
Briefing, formats, travel
In the briefing Jasmin clarifies the occasion, the messages and the red lines, plus names and pronunciation. For the day itself she suggests formats that fit the culture of the company: the fireside chat with the founder, the moderated Q&A, the annual review as a talk instead of a slide show. She reaches Berlin from Stuttgart in about one hour ten by plane, arriving the day before for early starts. More about the city is on the Berlin city page, the format is explained on corporate event moderation, and finding a moderator for your corporate event helps with the selection.