Jasmin Wölke hosts trade fair appearances for companies from Koblenz, in German and English. Since the city has no large exhibition grounds of its own, she accompanies Koblenz exhibitors to the fairgrounds of Cologne, Frankfurt and Düsseldorf, or runs in-house shows at their own sites.
The fairground is an hour away
Koblenz companies exhibit out of town. Cologne, Frankfurt and Düsseldorf are each about one to one and a half hours away, and that is where a fair appearance either generates leads or just burns booth rent. This is exactly where a stage host makes the difference. She gives the booth fixed programme slots, pulls passing visitors into live conversations and hands interested prospects over to the booth team. Jasmin knows both sides: from her corporate years she understands how sales and marketing have to justify a trade fair budget internally. Her programmes therefore serve measurable goals, not show for its own sake.
In-house show instead of exhibition hall
The second variant suits the Koblenz economy particularly well: bringing customers to your own site. A health IT company demonstrates software best where it is built. A manufacturer presents products at its own line. Jasmin structures such customer days like a fair programme: fixed slots, short stage blocks, guided tours in groups, time for conversations in between. At the Bosch Power Tools Innovation Day, a corporate reference, she hosted six product launches with live demos in a single day, with no idle time between blocks. The same dramaturgy works in an insurer's foyer as well as on a shop floor.
Bilingual at the booth
Companies selling internationally need their stage in two languages. Jasmin switches between German and English on the fly, depending on who is listening. She absorbs product knowledge before the fair from documents and a call with your experts, so every demo introduction is technically sound. Stage format ideas are collected on programme ideas for your booth. What fair moderation delivers in general is explained on the trade fair host hub; more formats in the city are on the Koblenz city page.
Enquire for your fair appearance
Name the fair or site, the date and the goal of your appearance via the contact form. You will quickly receive an assessment and a fixed-price offer.