Jasmin Wölke moderates trade fair appearances for companies from Wuppertal: booth programmes at the exhibition grounds in Düsseldorf, Cologne and Essen, plus in house fairs and customer days across the Bergisches Land, in German and English.
The fair is outside the city, the appearance still counts
Wuppertal has no exhibition grounds of its own, and that shapes the planning: tool makers, safety technology firms, cable specialists and broadcast companies from the region show their products in Düsseldorf, some 30 to 40 minutes away, or in Cologne and Essen. There, the booth competes with hundreds of others for the same visitors. A booth programme with fixed slots gives the team a rhythm: product demos on the hour, short interviews with engineers, and a clean handover to sales the moment listeners turn into leads. Jasmin keeps that rhythm through the whole fair day, even when the aisle is crowded and the schedule starts to slip.
Products that need explaining, made understandable
Products from the Bergisches Land rarely sell themselves: a plier built for one special case, a safety switch, an intercom system. Visitors only grasp the value when someone asks the right question. Jasmin prepares with the product team, learns benefits and positioning, and asks questions at the booth that let the engineer shine without sliding into the data sheet. At the Bosch Power Tools Innovation Day, a corporate reference with six product launches in a single day, she did exactly this work: every product got its moment, none ran over time.
In house fairs and customer days as an alternative
Many Wuppertal companies prefer to bring customers to their own premises: an in house fair in the production hall, a demo day on site, or a customer day at the Historische Stadthalle. The advantage: no neighbouring booths, full attention, factory tour included. This day too needs a dramaturgy of welcome, programme slots and breaks that leave room for conversations. Ideas for programme slots are collected in Booth programme ideas. More about the format is on the hub Trade fair moderator, and all pages about the city are on the Wuppertal city page.
Enquire about your trade fair appearance
Send the fair or location, date, booth size and goals via the contact form. You will receive a quick assessment and, after the briefing, a written offer with a fixed fee, travel and fair days itemised.