Jasmin Wölke hosts trade fair formats in Wiesbaden: client days, in-house exhibitions and congresses with accompanying expo, in English and German. She brings more than ten years of corporate experience from leadership roles at Bosch, SAP and Volkswagen to the stage.
A city without fairgrounds, but full of fair occasions
Wiesbaden has no large exhibition grounds of its own, and that shapes the formats of this city. Trade events with an expo area run at the RheinMain CongressCenter in the middle of town. Associations and companies book its divisible halls, place partners at booths and run a stage programme in between. The region's big trade shows take place in Frankfurt, about 40 minutes away. Many Wiesbaden companies exhibit there and then invite their clients to a follow-up day on home ground.
Trade fair hosting here therefore usually means: a client day at the company site, an in-house exhibition in the own hall or a stage next to a congress expo. Insurers, banks and financial service providers shape the audience of these formats. These guests expect substance over volume and notice quickly when a programme is just a backdrop.
The programme starts from the goal
Jasmin plans every assignment backwards from the goal. Before the date she clarifies with sales and the specialist team what should stand at the end: qualified conversations, full expert talks or a product that sticks. From that she builds a run sheet with short blocks, clean handovers and fixed time for questions. On stage she keeps the pace, asks the questions visitors hesitate to ask and hands conversations over warmly to the experts at the booth.
In a city full of actuaries and analysts, every statement counts. Jasmin reads up on products, terms and figures in advance so her follow-up questions hold on stage. How tightly such a day can be timed shows the Bosch Power Tools Innovation Day, a corporate reference with six product launches and live demos in a single day.
Bilingual, discreet, on site early
At the city's international employers, English is the working language of many teams. Jasmin hosts client days fully in English or in a guided mix; the language plan is fixed before the first slot. Product news and client data stay confidential, with a non-disclosure agreement on request.
The journey from Ludwigsburg takes about two hours. For day formats the event morning covers walkthrough and rehearsal, for early starts she arrives the evening before. Ideas for stage and stations are on the page programme ideas for your trade fair booth. What the format can do in general shows the trade fair host hub, more about the city is on the Wiesbaden city page.