Jasmin Wölke hosts events in Nuremberg in English, in German or switching between both languages. Nuremberg is one of her regular locations with its own city page.
Where Nuremberg speaks English
The trade fairs create the biggest demand. Embedded world draws developers and technical decision makers from around the globe, BioFach brings organic food exhibitors and buyers from every continent to the city, and the Spielwarenmesse has been international for decades. Anyone planning a booth programme, a panel or a congress at the NCC during these weeks expects an audience that often speaks no German at all.
Then there is the city's own economy. DATEV and GfK recruit developers and data specialists from abroad, and the industrial companies of the metropolitan region have long worked with international teams. A town hall or a site celebration then reaches people with twenty years of Franconia in their CV and colleagues who arrived six months ago. The stage has to carry both groups, otherwise one half celebrates while the other waits for the evening to end.
Language direction instead of simultaneous translation
Jasmin settles the language question in the briefing, not on stage. Together with your team she clarifies who sits in the room, which language the slides and videos use and what applies to the Q&A. The result is a plan: a programme entirely in English, a German welcome address followed by an English main part, or a guided switch in which she condenses key messages briefly in the other language. She deliberately does not interpret word for word, because that kills the pace and bores both groups.
Her English comes from corporate life, not from a language course: more than ten years at Bosch, SAP and within the Volkswagen Group, most recently as a director leading a team of 100 across Europe and the Middle East. She hosted the SAP Tech Leadership Forum, a company reference, entirely in English across two days, with eight panels in front of more than 300 executives. Technical vocabulary, accents and spontaneous questions do not throw her, not even in front of the critical audience of embedded world.
How a guided language switch works in detail is explained on the page about bilingual moderation. The hub page English speaking moderator gives an overview of the format, and booth programmes are covered under trade fair moderation.