Jasmin Wölke moderates events in Stuttgart in English, in German or bilingually. In this export region that is not an edge case: companies that sell worldwide also invite worldwide.
The region sells to the world
Mercedes-Benz in Untertürkheim, Porsche in Zuffenhausen, Bosch in Gerlingen, plus Trumpf in Ditzingen, Stihl in Waiblingen and Kärcher in Winnenden: the companies of this region live from export. Their customer events, partner days and sales conferences bring guests from all over the world to the home site. That creates a typical situation: the company speaks German, the guests speak English, and both belong on the same stage. A moderator who merely translates makes the evening drag. One who plans which part of the programme runs in which language keeps both groups in the conversation. That is exactly Jasmin's craft.
Bilingual does not mean twice as long
In the briefing Jasmin sets the language plan: what runs in English, what in German, what gets condensed for the other group. On stage she leads interviews in the guest's language and briefly summarises the key points for the rest of the room. No sentence is spoken twice and the programme keeps its pace. Her English comes from working life, not from a course: more than ten years in sales and marketing at Bosch, SAP and Volkswagen, with leadership responsibility in both languages. Her benchmark is the Bosch Global Sales Summit, two days of programme for over 500 guests from 40 countries, hosted in English and German. That was her client's corporate event, not a Stuttgart date, but that is the scale bilingual moderation is measured against. How the switching works in practice is shown on the page bilingual moderation.
From the fairgrounds to the museum
International formats in Stuttgart run at congresses at the ICS next to the fairgrounds, which draws an international expert audience anyway with trade fairs such as the AMB. In the evening, customer events like to move into distinctive venues, from the Mercedes-Benz Museum and the Porsche Museum to the Carl Benz Arena. Jasmin clarifies with the speakers in advance which technical terms will come up in English and prepares stage conversations in both languages. The page English speaking moderator shows the format at a glance.
Home advantage for international hosts
Being based in Ludwigsburg makes Stuttgart a home game: no hotel, no travel costs, short-notice dates and a briefing at the table instead of on a screen. For hosts of international events that means the moderator is available early, including for a walk-through of the venue. More about the city is on the Stuttgart city page.