Jasmin Wölke gives keynotes in Nuremberg in German and English: on leadership, communication, transformation and collaboration. Nuremberg is one of her regular locations with its own city page.
A sober audience is the best audience
Nuremberg rooms are filled with professionals and grounded in Franconian sobriety. At the annual kick off of an insurance company, at the leadership conference of a software house or at an association congress in the Meistersingerhalle sit people who read numbers, check contracts and build systems. There is no applause on command here. Anyone arriving with stage fog and big words gets polite faces and no second booking.
For a talk, that is good news, provided the content holds. Jasmin speaks about things she was responsible for herself: more than ten years in international corporations, most recently as a director at Bosch leading a team of 100 across Europe and the Middle East, before that positions at SAP and within the Volkswagen Group. Her examples are about teams that had to go through change, departments that stopped talking to each other and decisions that hurt. That survives the follow up question from row three.
From briefing to Q&A
The occasion shapes the talk. An impulse in front of an insurance sales force needs different examples than a talk for data teams or a congress opening at the NCC during a trade fair week. In the briefing Jasmin clarifies audience, core message and the slot in the programme: as an opener that sets the direction, or after lunch, when the room needs a wake up call. For international workforces she delivers the talk in English or switches languages for the Q&A.
Add to that the routine of more than 500 hosted events. Jasmin reads the room, leaves the script when a reaction demands it and plans the Q&A generously from the start, because sober listeners in particular ask the best questions there. Many organisers in Nuremberg therefore book the keynote and the moderation of the day together: one briefing, one contact person, one thread through the programme.
More on topics and formats is on the page keynote speaker. If you want to combine impulse and programme hosting, conference moderation describes the frame, and the page what an event moderator does helps to clarify the roles.