Jasmin Wölke moderates trade fair appearances in Mannheim: booth programmes at the Maimarkt, in-house exhibitions at company sites and expo areas around congresses, in English and German. From Ludwigsburg she is on site in about an hour, also for single fair days.
A fair in Mannheim means a mixed crowd
Mannheim is not a classic trade fair city, and that is exactly what makes the job interesting. The biggest stage is the Maimarkt on the Maimarktgelände, Germany's largest regional fair: families, home builders and professionals stand in front of the same booth. A programme that only speaks technical language loses this crowd within a minute. A programme that only entertains lets the serious buyers walk away.
Moderation has to bridge both: explain products so that lay visitors can follow, and still ask the questions professionals actually care about. Jasmin draws visitors in with short, fixed slots, guides demos and interviews and hands warm contacts over to the booth team, so the conversation continues where it creates business.
In-house shows: the city's second fair stage
Many companies in the region do not exhibit in a hall at all. They invite people instead: to an in-house exhibition in their own production facility, to a customer day with exhibition space, or to the expo accompanying a congress at the Rosengarten. These formats live on the same mechanics as a fair booth: fixed programme points, clean transitions, one thread running through the day.
The Innovation Day of Bosch Power Tools, a corporate reference, shows what that looks like: six product launches with live demos and Q&A with the development team, in front of more than 200 guests. Programmes like this work when the host understands the product, the demo has a fallback and every slot ends on time.
Planning, slots and language
Before the event, the briefing defines the goals of the appearance: leads, visibility, existing customers. From that, a slot plan emerges with short formats repeating across the day, so afternoon visitors get a full programme too. With international guests, Jasmin switches between English and German without losing the beat.
The hub page trade fair moderation gives an overview of the format. The guide programme ideas for your booth collects concrete formats, and the Mannheim city page bundles all local engagements.