Jasmin Wölke moderates trade fair appearances for companies from Aachen, in German and English. Since the city has no large exhibition grounds of its own, she accompanies Aachen exhibitors to Cologne or Düsseldorf and hosts demo days and in-house shows at their own sites.
Putting complex technology on stage
What Aachen companies show at trade fairs is rarely self-explanatory. Drive technology, software, pharma, products from the world of institutes and spin-offs: these are topics where a visitor decides within three sentences whether to stay. That is exactly what stand moderation is for. Jasmin turns a demo into a short, understandable story: which problem does the product solve, what is new about it, what is the visitor seeing right now? Your people at the exhibit deliver the technical depth. She leads into it, asks follow-ups and hands interested visitors over to the stand team before they move on.
Cologne and Düsseldorf as fair venues, demo days at home
From Aachen, the exhibition grounds in Cologne and Düsseldorf are a good hour away. There Jasmin hosts stand programmes with fixed slots that turn passing visitors into conversations. The second variant suits the city's research-driven economy: bringing clients and partners to your own site, where the lab, the test bench or the development team actually work. She structures such demo days like a fair programme: short stage blocks, guided tours in groups, breaks for conversations. At the Bosch Power Tools Innovation Day, a corporate reference, she hosted six product launches with live demos in one day. She transfers that dramaturgy to any workshop hall or technical centre.
International stand visitors, two languages
Trade fair visitors in Cologne and Düsseldorf come from all over Europe, and companies from Aachen sell internationally anyway, given the border location. Jasmin switches fluidly between German and English at the stand, depending on who is listening. Before the fair she builds product knowledge from documents and a call with your experts, so every demo introduction is accurate. Stage ideas are collected on programme ideas for your stand. The basics are explained on the trade fair host hub, more formats on the Aachen city page.
Enquire for your trade fair appearance
Name the fair or site, date and goal of the appearance through the contact form. You will quickly receive an assessment and an offer with a fixed price.