Essen · Trade fair

Trade fair moderator in Essen: turning foot traffic into conversations

Jasmin Wölke hosts trade fair appearances in Essen: stand programmes at Messe Essen, stage slots at the Congress Center and in-house fairs at your own site. She moderates in German and English and prepares every booking together with your specialists.

Jasmin Wölke hosts trade fair appearances in Essen: stand programmes at Messe Essen, stage slots at the Congress Center and in-house fairs at your own site. She moderates in German and English and prepares every booking together with your specialists.

A trade fair venue with its own profile

Unlike many cities of its size, Essen has an established trade fair venue on its doorstep. E-world energy & water gathers the energy industry, Security Essen brings together security technology, IPM the green sector. Exhibitors here compete in the aisles with dozens of stands for the same trade visitors. A stand moderation shifts that race: fixed programme slots give visitors a reason to come back at a set time, and a voice on the stage gives the stand a face. Jasmin catches passers-by within a few sentences, guides them through demos and short interviews, and hands interested conversations over to your stand team.

Trade visitors who decide fast

Visitors at a trade fair run on a packed schedule and have little patience for advertising language. That is why Jasmin works with substance: before the fair she reads into the product material and talks to the specialists who will stand at the booth. On stage she asks the questions a buyer or a grid planner actually has, and lets your experts shine instead of talking over them. At the Bosch Power Tools Innovation Day, a corporate reference, she hosted six product launches with live demos in a single day's programme. The same dramaturgy of short slots, demos and conversation breaks works on any stand.

Essen, in-house fair or Düsseldorf

Many companies from the region combine their appearance at Messe Essen with an in-house fair in their own hall, right where the machinery and test benches stand. Jasmin hosts both with the same preparation, bilingually for international guests if needed. The fairgrounds of Düsseldorf and Dortmund are under an hour away and can be covered in the same period. Ideas for fixed programme items are collected on programme ideas for your stand. The basics are explained in the hub trade fair moderator, and other formats in the city are bundled on the Essen city page.

Enquiry for your trade fair appearance

Name the fair, date and goal through the contact form. You will receive a quick assessment; the offer with a fixed price follows after the briefing.

Request a date

Is your date still available?

Send the date, the venue and the type of event. You will get an answer within one working day.

Frequently asked questions

Does she host the full fair or single days?
Both. From a single stage slot to the complete run over several days. For longer fairs she plans voice reserves and breaks from the start.
Is she familiar with energy and technology topics?
Yes. After corporate years in development and sales she works her way into technical products routinely and holds her own with expert visitors at trade fairs.
What does she need from us before the fair?
Product material, the stand layout and a conversation with your specialists. From this she builds introductions, interview questions and the slot plan for each day.
Does stand moderation work at a public fair too?
Yes, with a different tone: more experience, less technical depth. Jasmin adapts programme and language to each fair's audience.
Does she moderate at the stand in English?
Yes, switching fluently depending on who is in front of the stage. International trade visitors are the normal case at Essen's fairs.
What costs should we expect?
That depends on days, slots and preparation. Travel and accommodation are itemised transparently in the offer; after the briefing comes the fixed price.

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