Jasmin Wölke gives keynotes in Essen, in German and English: on leadership, transformation and working with AI in everyday business. Her examples come from her own corporate years, which is why they hold up in front of an audience that knows change programmes not from talks but from its own department.
An audience that does not need change explained
In Essen the room is filled with people who live transformation daily: workforces from energy, chemicals, construction and retail, plus administrative and specialist functions from the corporate headquarters. This audience has heard enough change rhetoric and instantly senses whether someone is just sorting buzzwords. So Jasmin does not open with theses but with situations: how decisions really get made in large organisations, where projects get stuck between business unit and board, what AI changes in daily operations and what it does not. Her years at Bosch, SAP and Volkswagen are not a logo on a slide but the source of the stories.
From the annual kick-off to the leadership conference
Typical occasions in Essen are annual kick-offs, leadership conferences and strategy days, in the Grugahalle, at the Congress Center by the fairground or in the festive setting of the Philharmonie. Jasmin adapts length and altitude to the occasion: 20 minutes as an impulse before a discussion, 45 minutes as the centrepiece of a morning. Every keynote is built fresh after a briefing, using the company's topics, terms and tensions; this audience would smell a canned speech. At the Digital Transformation Conference, a corporate reference with more than 600 participants and over 20 speakers, she was on the programme herself and saw which contributions stick and which evaporate.
Keynote and moderation from one source
Many organisers in Essen book both together: the keynote as the content anchor, the moderation as the thread through the day. That removes one interface and gives the programme a voice that sets the impulse in the morning and brings the afternoon discussion back to it. How she structures a full day is shown in the hub conference moderation; the dual role is explained in detail on keynote speaker.
Enquire about your keynote in Essen
Share the occasion, audience and preferred topic through the contact form. After a briefing call you receive an outline of the keynote and an offer with a fixed price; for morning slots Jasmin travels the evening before. Other formats in the city are bundled on the Essen city page.