Jasmin Wölke hosts trade fair appearances, in-house shows and client days in Basel, in English and in standard German. The trade fair host comes from Ludwigsburg near Stuttgart and reaches Basel SBB by train in around three hours.
A fair with a world name, a daily business with experts
Internationally, the Basel exhibition grounds are known above all for Art Basel. For the companies of the region, what counts is the everyday business next to it: trade formats, corporate appearances and booth programmes that are about clients rather than art. Whoever exhibits here rarely shows something that explains itself. Laboratory technology, diagnostics, dental technology, packaging and logistics solutions need someone who makes the benefit tangible in two sentences. For the booth, Jasmin plans short, repeatable programme slots: a demonstration, a talk with the in-house expert, a clear invitation to step closer. Passing visitors stop, and guests with appointments get a frame that respects their time.
When the product cannot go on a public floor
In Basel's biggest industry, not everything new belongs at a fair. Regulated products and processes are shown to invited guests instead. That is why in-house shows, client days and technology days in a company's own rooms, in the Markthalle or in the Volkshaus Basel are a strong format of their own here. Jasmin hosts both worlds. In the briefing she agrees with product management and sales which messages should stick, what runs live and who takes over when interest should turn into an appointment. That she keeps full programme days on schedule is shown by the Bosch Power Tools Innovation Day, a corporate reference with six product launches in a single day.
One booth, three countries
The expert audience at the Rhine knee is trinational. Visitors and booth teams come from Switzerland, from Baden and from Alsace, joined by international guests of the industry. In research and development, English is the working language, so single slots or the whole programme run in English to a plan. For morning calls Jasmin arrives the day before, with a fixed technical check on the floor. What hosting adds to a booth in measurable terms is explained in what trade fair hosting delivers. The format is described in the trade fair hosting hub, and all assignments in the city are bundled on the Basel city page.
Enquire about your appearance in Basel
Send the format, date, floor space and goal through the contact form. You will receive a quick assessment and, after the briefing, a written offer with a fixed fee, travel costs to Basel listed separately.