Jasmin Wölke hosts trade fair appearances in Bremen: booth programmes, product presentations and in-house exhibitions, in English and German. She knows both sides of the booth, as a presenter and from her corporate years as an exhibitor with her own budget.
Fairs in Bremen: Bürgerweide or your own site
The Bürgerweide runs a fair calendar with its own character. In spring, fish international brings together trade visitors from retail and gastronomy. In winter, the Bremen Classic Motorshow opens the classic car season. In autumn, HanseLife draws a broad public. And there is a second track that counts just as much in Bremen: in-house exhibitions and customer days, where companies from aerospace, logistics and manufacturing bring their clients to their own site.
Both cases demand the same discipline. A booth or an in-house fair does not live off the hardware on display but off a programme with fixed times: short slots, clear announcements, demos that start on time and come to an end. The host draws passing visitors to the booth, guides the presentation and hands warm conversations over to your booth staff, so listeners turn into contacts.
From trade buyers to families
Fairs in Bremen mix their audiences. At a trade fair, a buyer asks about delivery capability and specifications. At a consumer fair, a family stops when the show is fun to watch. Jasmin adjusts tone and depth per slot without bending the product. How she structures product programmes is shown by the Bosch Power Tools Innovation Day, a company reference: six product launches with live demos and Q&A sessions with the development team, in front of more than 200 guests. When international visitors reach the booth, she switches fluently into English, a real advantage in a city shaped by trade and ports.
How to plan your appearance
A fair day is too expensive for improvisation. Send the fair or occasion, date and booth concept through the contact form. The briefing then produces the slot plan, the core messages and the language plan. Alignment runs via video, and on set-up day Jasmin is at the booth for rehearsal and technical check. Ideas for the slot plan are collected in booth programme ideas, the trade fair host hub explains the format, and the city page bundles all Bremen engagements.