München · Panel discussion

Moderator for your panel discussion in Munich

Jasmin Wölke moderates panel discussions in Munich, in English, in German or switching between both. She turns media trained statements into a real conversation, on congress stages as well as during trade fair weeks.

Jasmin Wölke moderates panel discussions in Munich, in English, in German or switching between both. She turns media trained statements into a real conversation, on congress stages as well as during trade fair weeks.

When everyone on stage speaks in press releases

Munich panels tend to be senior. Board members, division heads and association leaders from companies like BMW, Siemens, Allianz or Munich Re share the stage. These guests are media trained. They speak fluently, sidestep elegantly and say little you could not already read in the annual report. That is exactly where the moderator earns her fee. Jasmin listens for the moment an answer turns smooth and follows up right there: on the specific decision, the cost, the trade off. She stays friendly and respectful. But she does not let a panel turn into a press conference where every guest simply delivers a prepared statement and waits for the next question.

From the ICM to the trade fair stage

Panels in Munich run at the ICM next to the exhibition grounds, at the MOC, in the Alte Kongresshalle or in the evening at BMW Welt. The trade fair calendar sets its own rhythm. During bauma, IAA Mobility or electronica, industry rounds debate in front of international expert audiences, often entirely in English and squeezed between tight programme slots. Jasmin leads such panels in both languages. At SAP's Tech Leadership Forum her programme included eight panels and fireside chats, two days in English for more than 300 executives. That was a corporate event for her client, not a Munich booking, but it shows how she handles dense panel programmes.

At eye level with corporate guests

Before the event Jasmin talks to every panelist for the same amount of time, clarifies positions and red lines and builds a question set with a dramaturgy. On stage she distributes speaking time actively and protects the quieter voices. Understanding corporate language helps her here. More than ten years in sales and marketing at Bosch, SAP and Volkswagen taught her where an answer ends and where the evasion begins, and she asks precisely at that point.

Getting there and next steps

Jasmin reaches Munich from Stuttgart by ICE train in around two hours fifteen minutes. You can find more about the city on the Munich city page, the format is explained on the panel discussion page, and concrete questions are collected in panel questions with examples.

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Frequently asked questions

Our panelists are media trained. How does this still become a conversation?
Through follow up questions in the right spot. Jasmin asks about specific decisions and their consequences, not about assessments. Even a trained guest answers a precise second question differently than the first one.
The board sits on stage and the workforce in the audience. Will we get real questions?
Rarely at an open microphone. Jasmin therefore combines digitally collected questions, which arrive anonymously, with her own follow ups. The critical topics reach the stage without any individual having to expose themselves.
What changes for a panel on a trade fair stage with passing visitors?
Mostly the pace. Jasmin pulls the core thesis into the first minutes, keeps contributions short and works with tight microphone management. Someone listening in passing has to understand the debate at any point.
Our guests come from several countries. English only or switching?
Both work. With a fully international panel Jasmin moderates in English. With a mixed audience she switches languages and condenses key points in the other language. The briefing defines the balance.
Does she also moderate fireside chats or only classic panels?
Both. She leads a fireside chat as an open one on one conversation with its own dramaturgy, and a classic panel of three to four guests along a question set. Which form suits your topic is settled in the briefing.

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