Jasmin Wölke moderates panel discussions in Hamburg, in German, in English or switching between both. She turns reserved panels into real conversations and guides international line-ups safely through a conference day or an evening.
The Hanseatic challenge: disagreement without theatre
In Hamburg the risk of a panel is rarely open conflict. It is politeness. Guests from logistics, trade and the maritime industry are used to settling differences discreetly, and on stage they like to retreat into phrases nobody could object to. The audience, just as Hanseatic and sober, notices immediately and tunes out. The moderator therefore has to create friction without staging drama. In the preparatory calls Jasmin looks for the points where the panel genuinely disagrees, and then asks about exactly those: concretely, kindly, persistently. A contradiction made visible is not a scandal here. It is the moment the room wakes up.
From the Chamber of Commerce to trade fair week
Hamburg panels run at the Chamber of Commerce with its classic business formats, at the CCH as part of large congresses, or at Kampnagel when the setting should feel more contemporary. The city sets the topics: port and logistics, aviation, wind energy, retail, media. Around trade fairs such as SMM or WindEnergy, industry panels bring together guests from all over the world, often entirely in English. Jasmin leads such panels in both languages. At the Bosch Global Sales Summit several panels were part of the programme she hosted bilingually, in front of more than 500 guests from 40 countries. That was a corporate event for her client, not a Hamburg booking, but it shows the scale she works at.
Equal preparation for every position
For a panel to stay fair, the work starts before the event. Jasmin talks to every panellist for the same amount of time, clarifies positions and red lines, and builds a question arc with an opening, an escalation and a clear ending. On stage she distributes speaking time actively and pulls quiet guests back into the conversation. Her background from more than ten years in sales and marketing at Bosch, SAP and Volkswagen lets her follow up on business topics instead of just passing the microphone.
Getting there and getting started
Jasmin flies from Stuttgart to Hamburg in about one hour fifteen and arrives the day before for early slots. More about the city is on the Hamburg city page, the format is explained on the panel discussion page, and preparing a panel discussion walks you through five steps.