Jasmin Wölke moderates trade fair appearances for companies from Bonn: in-house fairs and customer days on their own premises, stand stages at fairs elsewhere, accompanying exhibitions at congresses. In English, in German or bilingually, with corporate experience from more than ten years at Bosch, SAP and Volkswagen.
Fair work in a city without fairgrounds
Bonn has no major exhibition grounds, and exactly that shapes the task. Companies that want to exhibit usually travel to Cologne or straight to their industry's leading fair. Many Bonn businesses therefore turn the tables: they bring customers and partners to an in-house fair, a product day or a demo day on their own premises. Add to that specialist events at the WCCB or in the hotels, where an accompanying exhibition runs alongside the talks.
All three situations need the same craft: a programme that attracts visitors and keeps them. A stage where something reliable happens every 30 or 60 minutes. Short interviews that turn product owners into good storytellers. And a host who hands visitors over into conversations with your team, because that is what the day is for.
A programme with a measurable goal
Jasmin plans stand programmes from the goal backwards: leads for sales, demos with a full front row, one topic that sticks. What that looks like is shown by the Bosch Power Tools Innovation Day, a company reference where she staged product launches in front of a trade audience. From her corporate years she knows both sides of the stand counter: the product team's stage fright and the visitors' expectation to grasp the essentials in ten minutes.
International guests are the rule for Bonn companies, not the exception. Jasmin hosts the programme bilingually or switches by audience; the language plan is fixed in the briefing beforehand.
Planning, travel, next step
A stand programme comes together in a few steps: briefing via video, a slot plan with your team, alignment with technology and stand construction, rehearsal the day before or early in the morning. Jasmin reaches Bonn from Ludwigsburg in about three hours by train; for assignments at the Cologne fair the route is the same. For multi-day formats she stays on site, so day three still has the energy of day one.
Send occasion, date and venue through the contact form. The trade fair host hub explains the format, and the city page bundles all Bonn pages. Ideas for the stand stage are collected on trade fair stand programme.