Jasmin Wölke hosts trade fair stages, booth programmes and in-house exhibitions for companies from Freiburg and southern Baden, in German and English. She knows product communication from her own corporate career, not only from the stage.
The Freiburg fair landscape and its particularity
Messe Freiburg with the Sick-Arena is run by the FWTM and is best known for consumer fairs such as Plaza Culinaria or the Baden Messe. A booth programme there competes for attention: visitors stroll, and only a clear programme item makes them stop. Many B2B exhibitors from the region, meanwhile, show their products in Basel, Stuttgart or Karlsruhe, since the border is only about 70 kilometres away. And the measurement technology region around Freiburg likes to invite customers directly: to an in-house exhibition or a demo day on its own premises. For the moderation the craft is the same in all three cases; only audience and tone change.
Fixed slots instead of permanent background noise
Jasmin plans a programme of fixed slots with you: short product demos, talks with experts, clear introductions that make passing visitors stay. She breaks down products that need explanation into benefit questions that visitors without prior knowledge understand. After each slot she hands over warmly to your booth team, so listeners become conversations for your sales people. At the Bosch Power Tools Innovation Day, a corporate reference, she hosted six product launches in a single day and gave each one its own dramaturgy. Ideas for booth programme items are collected in the article booth programme ideas.
Bilingual in the border triangle
At fairs in southern Baden, international guests quickly appear at the booth, from Switzerland, from France, from the trade fair business itself. Jasmin hosts in German and English and switches within the programme without losing the thread. Before the fair she takes a briefing on products, target groups and booth goals; on the day she is at the booth before opening and aligns technology and schedule. Freiburg is a good two hours from her base in Ludwigsburg; for fair days with an early start she travels the day before. The format overview sits in the hub trade fair host, and all pages about the city are collected on the Freiburg city page.
Enquiry for your trade fair appearance
Send the fair or occasion, date and booth size through the contact form. You will receive an assessment and, after the briefing, an offer with a fixed price.