Freiburg · Keynote

Keynotes in Freiburg: impulses that hold up before a critical audience

Jasmin Wölke gives keynotes in Freiburg: on leadership, transformation and AI in everyday work, in German or English. Her examples come from more than ten years of her own corporate work at Bosch, SAP and Volkswagen.

Jasmin Wölke gives keynotes in Freiburg: on leadership, transformation and AI in everyday work, in German or English. Her examples come from more than ten years of her own corporate work at Bosch, SAP and Volkswagen.

An audience used to evidence

The people in Freiburg's event rooms work with evidence for a living: researchers from the university and the institutes, physicians from the university hospital, developers from software and semiconductor manufacturing, professionals from energy and the green economy. This audience does not nod because a slide shines. It asks for the proof behind the thesis. So Jasmin does not talk about transformation, she talks from transformations: how decisions really get made in large organisations, why projects stall between departments and the board, and what AI changes in daily business and what it does not. Before critical listeners, that carries further than any trend deck.

Stages between Münsterplatz and the fair

Typical occasions are a leadership conference in a conference hotel, an annual kick-off at the Konzerthaus by the main station, or a festive evening in the Kaisersaal of the Historisches Kaufhaus. In the region there is also the conference area of Europa-Park in Rust, booked by companies from all over Germany. Jasmin adapts length and altitude to the occasion: a 20 minute impulse before a working session, or 45 minutes as the core of a conference day. Every keynote is built fresh after the briefing, with the terms and tensions of your organisation. At the Digital Transformation Conference, a corporate reference with more than 600 participants and over 20 speakers, she was on the programme as a speaker herself.

A keynote that stays in the room

Combining the keynote with the moderation of the day delivers more than two services from one person. The thought from the morning returns in the panel introduction, the afternoon discussion picks up the impulse, and the day closes its own loop. This helps especially at conferences with a mixed research and practice audience: the keynote provides the shared language, the moderation keeps it alive. The article keynote or moderation explains which format fits which moment.

Request your keynote in Freiburg

Send the occasion, the audience and your preferred topic through the contact form. After the briefing you receive an outline for approval and an offer with a fixed price. Freiburg is about two hours from Ludwigsburg; for early slots Jasmin travels the day before. The hub page keynote speaker has more on the format, and the Freiburg city page lists all formats in the city.

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Send the date, the venue and the type of event. You will get an answer within one working day.

Frequently asked questions

What topics does she cover in Freiburg?
Leadership through change, collaboration across disciplines, and AI in everyday work. The content is built fresh after the briefing and uses your organisation's own terms.
Does a keynote work in front of a research audience?
Yes, if it stays honest. Jasmin does not claim science, she shares tested corporate practice. That perspective is exactly what many specialist events lack.
Does she deliver the keynote in English?
Yes, fully in English or bilingually for mixed rooms. In Freiburg's international formats that is often the better choice.
How long should the impulse be?
Between 20 and 45 minutes, depending on its place in the programme. Shorter as an opener before a discussion, longer as the substantive core of a morning.
Can she do the keynote and host the day as well?
Yes, that is a proven combination: one briefing, one contact person, and the thread of the impulse stays present all day.
What does a keynote in Freiburg cost?
That depends on scope, preparation and whether it is combined with moderation. After the briefing you receive a written offer with a fixed price.

Related pages

All cities and formatsAll servicesReferencesAbout Jasmin Wölke