Jasmin Wölke moderates product launches and product presentations in English and German. At the Bosch Power Tools Innovation Day she guided more than 200 guests through a launch with product presentations, live demonstrations and Q&A rounds with the development team.
A launch has exactly one moment
Months of development, weeks of event planning, and then one hour on stage decides how the product lands. The dramaturgy of a launch event builds towards a single moment: the instant the product becomes visible. Everything before it builds tension; everything after it has to turn attention into interest. The host holds that arc. She opens without giving too much away, walks the audience through the backstory, hands over to the reveal and afterwards makes sure applause turns into conversations. A launch that is moderated like an ordinary presentation wastes its only unrepeatable moment.
Demo instead of data sheet
The strongest argument for a product is watching it work. Live demonstrations are the heart of many launch events, and at the same time their biggest risk: technology can fail, timing can slip. Jasmin walks through every demo beforehand with the product team and the show director: what is shown, how long it takes, what plan B looks like. On stage she interviews the experts so that features become benefit. The question is never how many watts the tool has, but what the customer can now do that was impossible before.
Dealers, customers, press, your own team
A launch audience is rarely homogeneous. Dealers want to know how the product sells, customers what it does for them, journalists look for the story, and your own team wants a reason to be proud. In the briefing, Jasmin clarifies who is in the room and which message has to reach whom. Her foundation: more than ten years at Bosch in international sales and marketing, where she was responsible for product introductions from the other side of the stage. With international guests she hosts bilingually, as described on the bilingual moderation page.
From the trade fair stage to your own launch event
A product launch happens at your own event, on a roadshow or on a trade fair stage; for the latter, see the trade fair host page. If the launch is aimed at invited customers and partners, the client event moderation page is worth a look. The Bosch Power Tools Innovation Day is listed as a project under references.