Jasmin Wölke delivers keynotes in Linz, on AI in everyday work, leadership through change and transformation that has to succeed alongside daily business. She speaks in English or German, with examples from more than ten years of her own responsibility at Bosch, SAP and Volkswagen.
A city that needs no lecture on change
Linz has already lived through its own metamorphosis: from a pure industrial city to European Capital of Culture 2009, to a UNESCO City of Media Arts, to a software location next to the steel. Whoever listens here at a year opener, a leadership conference or a customer day often works at both ends of that story: on a plant built for decades in the morning, on a release going live in weeks in the afternoon. Slide rhetoric does not carry in front of such an audience. A keynote in Linz has to show what change looks like in concrete terms while operations keep running: in the shift handover, in the project plan, in the question of who will actually use the new tools.
Told from her own responsibility
Jasmin has carried transformation programmes inside global companies herself, not merely accompanied them. She knows where they jam: middle management caught between target picture and daily business, tools rolled out before they were ready, workforces going through their third restructuring in a row. Before the talk, a briefing clarifies who sits in the hall, what the company is currently facing and which buzzwords are burnt. The result is a talk that draws its examples from the listeners' own world, from the shop floor, project business and development, and that names the hard parts instead of smiling them away.
Impulse and programme from one hand
Jasmin hosted the Digital Transformation Conference, a corporate reference with more than 600 participants and 20 speakers, as a complete programme. That is why she never thinks of a keynote in isolation, but as an opening that gives the rest of the day a direction. In Linz both can be combined: the impulse in the morning at the Design Center or the Palais Kaufmännischer Verein, then the moderation of panels and Q&A afterwards, with no friction between two roles. Whether a talk or a moderation is the right choice is sorted out in the article keynote or moderation. The speaking profile is shown by the hub keynote speaker, and all engagements in the city by the Linz city page.
Enquire about your keynote in Linz
Describe the occasion, the audience and your preferred topic through the contact form. Jasmin will tell you openly whether her profile fits your programme. After the briefing you receive a written offer with a fixed fee, with travel costs to Linz as a separate item.