Jasmin Wölke delivers keynotes in Hanover in English and German: on leadership, transformation and collaboration in international teams. Hanover is one of her regular locations, with its own city page.
Speaking to people who have to deliver
Audiences in Hanover are shaped by industry and sales. Continental, TUI, Hannover Rück and Volkswagen Commercial Vehicles define the city, joined by logistics firms and a strong Mittelstand in the region. The people listening at a kick-off or a leadership conference carry targets and budgets themselves. This is a matter-of-fact northern German crowd. They applaud sparingly, test every claim against their own experience and ask the hard question at the end.
That is exactly the room Jasmin is built for. She does not talk about leadership from the outside, she has led: more than ten years in international corporations, most recently as a director at Bosch with a team of 100 people across Europe and the Middle East, before that at SAP and within the Volkswagen Group. Her examples come from sales organisations, plants and headquarters. It is the same world that fills the halls of Hanover.
The right slot in the programme
A keynote only works in the right place. As an opener it sets the direction for the day. After lunch it wakes up a tired room. Before the evening event it builds the bridge from the technical programme to the social part. In the briefing, Jasmin clarifies the audience, the core message and this slot, plus the length: 20 to 45 minutes is typical, followed by a generous Q&A.
The city calendar matters too. Many conferences and corporate dates in Hanover attach themselves to the trade fair weeks around Hannover Messe, when venues and hotels are booked early. If international guests are in the audience, Jasmin delivers the talk in English or switches languages for the Q&A.
Many organisers in Hanover book the keynote and the hosting of the day together: one briefing, one thread, one person to talk to. Topics and formats are on the keynote speaker page. If you are unsure which role you actually need, the page keynote or moderation helps you decide, and conference moderation describes the wider frame.